Holy Land owner has created booming business from tasty dip

Majdi Wadi knows the secret to business success...It's all in the hummus. When his brother, Wajdi, first sold pita bread and hummus from a northeast Minneapolis storefront in 1987, "You said hummus and it was like you were talking Chinese," recalls Wadi, CEO and co-founder of Holy Land and the Holy Land Brand line of products. But 21 years later, most customers know what the Middle Eastern diet staple is (chickpeas + olive oil + lemon juice + garlic, for those not addicted to the delectable dip).

"Now the questions are a lot better, like 'What can I use this hummus with?' instead of just 'What is hummus?' " Wadi says.

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